Smarketing – A Sales and Marketing Business Culture


Heidi Ellsworth to present at the Colorado Roofing Association’s lunch meeting on May 17 at The Denver Mart.

Heidi Ellsworth, owner of HJE Consulting and a partner with will speak on how roofing companies can add marketing strategies into their sales efforts to achieve higher profitability and revenue while building a strong brand for lasting success.

Learn why collaboration between sales and marketing teams is essential for any roofing business’ long-term profitability and growth. Ellsworth will also share how your workforce can be your best marketing source creating brand ambassadors that provide ongoing opportunities for sales. Information will also be shared about the ongoing trend of integrating sales and marketing business processes known as Smarketing.

Ellsworth, a graduate of University of Portland, has been working in the roofing industry since 1993. Having held positions with Malarkey Roofing, Carlisle Construction and EagleView Technologies. In 2015, Heidi started HJE Consulting which focuses on sales and marketing consulting specifically for the roofing industry. At the same time, she joined as a partner.

HJE Consulting is a sales and marketing consulting firm that works with companies to build strong and unique marketing strategies that support sales. With enterprise level sales and marketing experience, she focuses on providing consulting to build strong collaboration between sales and marketing teams for business profitability and success.

Ellsworth has a regular column in Western Roofing, Siding & Insulation Magazine that focuses on marketing tactics for roofing contractors. She serves on the boards of Western States Roofing Contractors Association, Davis Foundation, Roofing Technology Think Tank (RT3) and National Women in Roofing.

The meeting is open to members and non-members. Register here.

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