RT3 has secured the services of veteran industry marketing communications professional Karen Edwards to advance the efforts of the organization.
Dallas, Texas –- Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry announced that it has chosen Karen Edwards as its communications and engagement leader.
In this role, Edwards will lead the RT3 membership in engagement activities that drive the group’s technology research, evaluation, testing and thought leadership to continue to promote the adoption of technology into the roofing industry. She will also manage all of RT3’s communication efforts, ensuring that the group’s message and efforts surrounding the adoption of technology are effectively shared with contractors, manufacturers, distributors and industry media.
“RT3 is very excited to work with Karen on moving the RT3 initiative forward and taking it to the next level,” said RT3 co-founder Dale Tyler. “Her background in the roofing industry combined with her understanding of how to introduce new technologies into the industry from her time spent as a marketing leader at EagleView bring the perfect skill set to RT3.”
Edwards has been a marketing professional for more than 25 years and has focused the past 15 years on marketing for the technology and construction industries. She led the contractor marketing program during her tenure at Carlisle SynTec and oversaw the marketing behind the company’s secondary brands including Versico, EcoStar, Insulfoam, Carlisle Coatings and Waterproofing and Carlisle Residential before moving on to lead marketing efforts at EagleView Technologies. As president and owner of Casimir Group, Edwards provides strategic marketing consulting for roofing manufacturers and contractors, she is also the editor for RoofersCoffeeShop.com and leads Marcomm activities for the Property Drone Consortium.
She has a Bachelor of Science degree in Communications from Millersville University of Pennsylvania and resides in the York, Pennsylvania area. When not working, she enjoys traveling, relaxing on a beach, partaking in good food and wine, taking long walks and yoga.
About Roofing Technology Think Tank (RT3)
Roofing Technology Think Tank (RT3) strives to find innovative technology solutions to be used within the roofing industry. RT3 provides insights from progressive thought leaders both inside and outside the roofing industry along with practical resources for implementing potential solutions successfully. The organization will encourage and enable contractors to embrace technology as they seek to grow their businesses. With a commitment to disseminate technology advancement information, RT3 will help build the professionalism and appeal of the roofing industry. Visit: www.rt3thinktank.com for more information.
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