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CoreLogic Launches Storm Damage Identification Service

CoreLogic announced the launch of a new service, Roof IQ, that pinpoints specific homes damaged by storms so roofing professionals can more effectively identify prospects and manage lead-generation activities. According to the company, the service uses advanced geocoding technology from CoreLogic, as well as its comprehensive property-level database, to target individual homes within a storm’s path that have suffered significant damage from wind or hail. As such, it enhances efficiency and increases productivity, allowing roofing professionals to increase their response to a catastrophe and quickly offer assistance to individual homeowners following a storm.

Roof IQ is designed to provide unique interactive maps that define the scope and extent of damage within 24 hours of a weather event. Real-time email alerts track every step of the process from storm awareness to prospect identification to the repair stage. In addition to identifying specific damaged homes and accompanying property and homeowner information, Roof IQ enables more accurate repair cost estimates by incorporating aerial roof measurements produced by the SkyMeasure™ by CoreLogic service. 

“Roof IQ is a game changer for the roofing industry, allowing for more precise targeting of areas impacted and homes requiring repair,” said Andrew Zickell, senior leader, business development for CoreLogic. “Roof IQ eliminates the inefficiency of randomly canvassing an area following a storm by combining immediate prospect identification with full property-level data and imagery.” 

Users can select to monitor the entire United States or receive storm alerts by region, city or state, and can purchase prospective customer leads based on targeted geographic areas. Storms are ranked by severity so that resources and priorities can be determined based on actual damage to homes.

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Source: roofingmagazine.com =>CoreLogic Launches Storm Damage Identification Service

Roofing Industry Alliance for Progress Partners With Ronald McDonald House

The Roofing Industry Alliance for Progress has announced its formal partnership with Ronald McDonald House Charities (RMHC) to provide regular roof system inspections, repair and replacement for the 184 Ronald McDonald House locations in the United States. The Alliance also will provide a monetary donation to RMHC Global to help fund program services and infrastructure.

RMHC helps families with sick children stay together and close to the medical care and resources their children need, when they need it most. The Roofing Industry Alliance for Progress will provide support to the Ronald McDonald House program that offers much more than a place to stay. The Houses provide meals and the support and resources families need when their child is hospitalized or being treated at a hospital far from home. The House program allows families to focus solely on their child’s health and treatment, while RMHC takes care of the family. 

“This collaboration will ensure the families staying at Ronald McDonald Houses will have a comfortable place to stay while their children are receiving the critical care that they need,” said Bennett Judson, executive director of The Alliance.

This partnership is also a strategic fit with the Charity’s commitment to environmental sustainability and the work they have done to ensure effective management of their Houses. 
One or more members of The Alliance or National Roofing Contractors Association (NRCA) will be identified to partner with local RMHC Chapters to provide needed roof system services at each location. Roof system replacements will be managed as individual projects, and, if necessary, several roofing contractors and manufacturers may be asked to contribute.
The partnership between the two organizations became official April 2017 during The Alliance’s member meeting in Coronado, Calif.

With work already begun with Chicago and Philadelphia area locations, The Alliance is looking forward to providing this critical piece of support to the RMHC System nationwide.

To learn more about this partnership or to connect with local Ronald McDonald Houses, please contact Bennett Judson at (800) 323-9545, ext. 7513, or bjudson@roofingindustryalliance.net.

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Source: roofingmagazine.com =>Roofing Industry Alliance for Progress Partners With Ronald McDonald House

GAF to Open New Manufacturing Facility in Pennsylvania 

GAF’s facility in New Columbia, Pa., is latest in the more than $2 billion investment GAF has contributed to the roofing industry over the last 10 years. Photo: GAF.

GAF’s facility in New Columbia, Pa., is latest in the more than $2 billion investment GAF has contributed to the roofing industry over the last 10 years. Photo: GAF.

GAF announced that it will open a manufacturing plant in New Columbia, Pa., about 20 miles south of Williamsport. Set to open in the fourth quarter of 2017, the new 34-acre facility will create more than 40 skilled manufacturing and office jobs in Pennsylvania and will serve as a regional training facility for contractors and roofing industry professionals. The plant will manufacture thermoplastic polyolefin (TPO) single-ply membrane for commercial roofing applications and Cobra brand injection molding components for residential roofing systems. 
“We are proud to further our commitment to the roofing industry through this investment in New Columbia and to create new, skilled manufacturing jobs right here in the U.S.,” said Jim Schnepper, president of GAF. 
“This new plant will expand our production capabilities, allowing us to meet the needs of our customers with best-in-class solutions. Our innovative training programs will help new employees build critical competencies,” said Dick Nowak, chief operating officer of GAF. 
The opening of the New Columbia plant will mark an expansion of the GAF footprint, which currently includes a network of 30 manufacturing facilities and more than 3,400 total employees nationwide. GAF already has a presence in Pennsylvania through its Myerstown asphaltic shingle plant. 
“The New Columbia plant opening will provide high-quality job opportunities to dozens of Pennsylvanians,” said Carroll Diefenbach, chairman of the board of supervisors for White Deer Township. “We are thankful that GAF is committed to supporting our community and strengthening the manufacturing industry in The Keystone State.” 

The New Columbia plant will create more than 40 jobs, adding to the GAF U.S. manufacturing base of more than 2,300 people.

The New Columbia plant will create more than 40 jobs, adding to the GAF U.S. manufacturing base of more than 2,300 people.

GAF will produce EverGuard TPO products for commercial roofing at the new location. In addition to TPO products, the plant will manufacture injection molding components for residential roofing systems, including Cobra Rigid Vent 3, Cobra Snow Country, and Cobra Snow Country Advanced Attic Exhaust Vents. 
As part of the company’s ongoing commitment to offering professional education programs to the roofing industry, the plant will be designated as a GAF Center for the Advancement of Roofing Excellence (CARE) regional training facility. Through its CARE program, GAF offers hands-on training to contractors and other roofing industry professionals in the region, equipping them with the latest skills and installation techniques. To date, more than 230,000 roofing professionals have participated in CARE training programs. 

The post GAF to Open New Manufacturing Facility in Pennsylvania  appeared first on Roofing.

Source: roofingmagazine.com =>GAF to Open New Manufacturing Facility in Pennsylvania 

Standing Seam Metal Roofing Panel Minimizes Heat Retention

The standing seam metal roofing panels do not require the use of clips.

The standing seam metal roofing panels do not require the use of clips.

Accel Roofing Products, a division of ATAS International Inc., has introduced Colonial Seam, a standing seam metal roofing panel.
 
Colonial Seam is a clipless panel that offers a standing seam aesthetic with factory formed advantages.  It is installed by locking the one-piece panel into the previous panel and fastening through pre-punched slots, allowing for expansion and contraction.  All fasteners are concealed by the adjacent panel. The positive locking action makes it virtually impossible for the panels to slide apart.
 
Panels are available in widths of 12-3/8-inches and 16-3/8-inches, with a 1-inch seam height, in .032 aluminum and 24 gauge metallic coated steel.  Both substrates have the same PVDF paint finish in a variety of colors.  Colonial Seam can be installed on any solid surface with a minimum slope of 3:12.  
 
Colonial Seam is a solution to metal roofing for both new construction and re-roofing.  The standing seam panel offers an alternative to other roofing materials.  It provides the benefits of metal roofing with ease of installation, since this is a one-piece panel that does not require the use of clips.
 
Lower energy consumption and reduction in energy bills can be achieved by the use of Colonial Seam.  Depending upon several factors, including the panel color chosen, the slope of the roof, and the location of the building, up to 70 percent of the sun’s energy may be reflected away from the home, minimizing heat retention and keeping the home cooler.

The post Standing Seam Metal Roofing Panel Minimizes Heat Retention appeared first on Roofing.

Source: roofingmagazine.com =>Standing Seam Metal Roofing Panel Minimizes Heat Retention

Atlas Bolt & Screw Names Bratcher New President

Don Bratcher has been promoted to the position of president of Atlas Bolt and Screw. He will have complete responsibility for all Atlas’s North American activities, including the branches in Ashland, Ohio,  Flat Rock, N.C., Salem, Ore., and Houston, as well as the company’s manufacturing plant and corporate offices in Ashland.  Bratcher joined Atlas in April of 2015 as the business unit manager for the Wood Segment, and he has overseen many programs to drive significant improvements in both operations and customer service.
 
Bratcher’s career spans more than 25 years, including service with Butler Manufacturing, a designer and manufacturer of metal buildings. At Butler, he successfully managed commercial activities for 16 years and then transitioned to a general manager’s role with full P&L and operational responsibility for the company’s Western region.
 
Mike Hartley, president, Construction Fasteners Group, a Marmon Engineered Components Company, believes Bratcher’s longstanding experience in the markets served by Atlas positions him well to lead Atlas as President. “There are many exciting projects underway at Atlas that are planned to position the business for continued growth and success for years to come,” he commented. “Executing these projects properly will require strong leadership and the attention and talents of the many people in the Atlas organization. I am personally excited about the opportunities for Atlas with the support of Don’s leadership. Please join me in wishing Don every success in his new role.”

The post Atlas Bolt & Screw Names Bratcher New President appeared first on Roofing.

Source: roofingmagazine.com =>Atlas Bolt & Screw Names Bratcher New President

Tool Belt and Clip Offer Lockable, Hands-Free Tablet Carrying Solutions

Runnur Mobile Tech Gear has launched a new line of hands-free, wearable tablet belt clips. The clips are hip-mounted to either a person’s belt or to a separate heavy-duty tool belt, providing users with immediate access to their tablet at all times. Mobile workers such as roofing technicians cannot perform many of their usual tasks and carry a tablet at the same time. The Tablet Belt Clip allows the user to lock and carry any standard tablet on the hip, and then access it within one second when needed. The Heavy Duty Tablet Belt is a combination of the Tablet Belt Clip with the addition of a heavy-duty belt. It is designed for heavy use, and can be worn for long periods of time. Comfort is the main feature with this product as it is made with a solid foam core, and fits snuggly around the waist distributing the weight of the device. A security cord (included) prevents dropping to avoid costly delays in repair. OtterBox recently partnered with Runnur to offer these devices.

Runnur tablet clipRunnur tablet clip in hand

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Source: roofingmagazine.com =>Tool Belt and Clip Offer Lockable, Hands-Free Tablet Carrying Solutions

S-5! Relaunches Website With Calculator, Expanded List of Metal Roof Systems

S-5! has relaunched its website to provide an easy-to-navigate center showcasing the increasing applications of its products. The updated site (S-5.com) contains S-5!’s new Master Snow Retention Calculator, used to help architects, specifiers, contractors, roofers and building owners determine what snow retention system works best for each roof. More than 150 metal roofing manufacturers are listed on the site as compatible components with S-5! systems. Projects also may obtain an Engineered Stamp on the site for ColorGard certifications run through the calculator. Other features available on the website include new product pages, new brackets pages, new Global Distribution pages, load tests and lab reports. It also offers a Resource Center and a Clamp-to-Seam tool to match profiles with the clamp needed.

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Source: roofingmagazine.com =>S-5! Relaunches Website With Calculator, Expanded List of Metal Roof Systems

McElroy Metal Announces Release of Updated Product Catalog

McElroy Metal has announced the download availability of its updated company product catalog.

The 36-page catalog features the McElroy Metal line of construction products and components for the architectural metal construction industry. The catalog includes detailed information on the 138T and 238T symmetrical standing seam roof recover systems as well as engineered retrofit systems that adapt an existing roof’s structural support system, whether constructed of steel, concrete or wood. Among the other company offerings featured are insulated metal panels under the name of Green Span Profiles, a joint venture IMP manufacturing company.

Furthermore, the catalog highlights the company’s standing seam systems, concealed fastener wall panels, exposed fastener roof and wall panels as well as soffit and fascia offerings.

To have a hard copy of the catalog mailed to you, email a request to info@mcelroymetal.com. To download a PDF, visit this website.

The post McElroy Metal Announces Release of Updated Product Catalog appeared first on Roofing.

Source: roofingmagazine.com =>McElroy Metal Announces Release of Updated Product Catalog

Residential Selling: Consider Color, Contractors!

Mina Starsiak (left) and Karen E. Laine started their own company, Two Chicks and a Hammer, to tackle home restoration projects. The duo currently stars in the HGTV series “Good Bones.” Photo: Two Chicks and a Hammer.

Mina Starsiak (left) and Karen E. Laine started their own company, Two Chicks and a Hammer, to tackle home restoration projects. The duo currently stars in the HGTV series “Good Bones.” Photo: Two Chicks and a Hammer.

“You can be a more profitable, more well-liked contractor if you talk to your clients about color.”

Those are the words of Karen E. Laine, the mother half of the mother-daughter team who started second careers rehabbing houses in their neighborhood near downtown Indianapolis. Laine and her daughter, Mina Starsiak, discovered they had a passion for home restoration and started their own company named Two Chicks and a Hammer. Laine and Starsiak also currently star in the HGTV series “Good Bones,” which chronicles their projects repairing and rehabbing houses. They shared their insights on exterior design and the importance of roof color with Roofing.

Laine and Starsiak note that people have strong emotional connections to color. They often use color to express their personality in both the interior and the exterior of the house. Since the roof is such a prominent exterior component, figuring out how it plays into the home’s color palette is crucial.
Residential roofing contractors can set themselves apart from the competition if they can help homeowners find the right color combination for their home, notes Laine. “If a contactor can say, ‘I see you have a yellow house and a bright red door. I have some roof choices that will go well with that, and allow you to make changes over time,’ your clients are going to think you are a genius.”

Karen E. Laine and Mina Starsiak believe since the roof is such a prominent exterior component, figuring out how it plays into the home’s color palette is crucial. Their home in the Indianapolis area is shown here. Photo: Owens Corning.

Karen E. Laine and Mina Starsiak believe figuring out how the roof plays into the home’s color palette is crucial. Their home in the Indianapolis area is shown here. Photo: Owens Corning.

Laine urges contractors to make the most of expanded color choices in shingles available today. “If you are contractor, carry samples with you, walk outside the house and show them how the shingle is going to enhance the exterior appearance and the color of the house,” she says. “Because it’s not just one-dimensional color; shingles are multi-dimensional. Some of them have red, and brown, and yellow. Some have blue and brown and yellow. Looked at from a distance, you might not see those distinct colors, but they inform the color spectrum of the roof and how it looks with the house.”

She also recommends using a paint fan to help determine colors for other elements of the home. “There are usually six colors on each blade of a paint fan,” says Laine. “The top one is the lightest and the bottom one is the darkest. If you’re not secure in your color choices, you can just pick the medium color in the paint fan for your siding, the darkest color in the paint fan for your door, and the lightest color for your trim. Then you are guaranteed that they are all going to coordinate, and you’re not going to have something in the end that clashes.”

Others might want to consider contrasting colors. “If you are feeling a bit more adventurous, then pick out a different color for the door,” says Laine. “For each homeowner, it’s a very individual opportunity to be creative and see how color feels to you. And the great thing about the colored roofs out there is because of the way they are made, they complement a wide variety of color combinations on a house.”

Taking the time to explore different roof colors gives the contractor the opportunity to connect with the customer and build trust. Starsiak recommends that contractors take advantage of online tools that can be customized to demonstrate the ways different colored shingles will look on the house. “You can scan in a picture of your house and see how different paint colors and roof colors would look in just a few minutes,” Starsiak says. “If you were thinking of painting your house a different color, you can see which roof would go with it. There are online tools for everything now.”

The right color combination can also make a home easier to sell when the time comes. “From a real estate perspective, there are a lot of things that go into the first impression of the outside of the house, including the siding and the landscaping or lack thereof,” notes Starsiak. “A huge part of that initial impression is the roof, so you don’t want to miss that opportunity.”

Laine agrees. “A prettier house is going to be easier to sell, and the dimension that a colored roof adds to a house makes it prettier,” Laine says. “Aesthetics are important. You have to consider color, all you contractors out there. Look at all that alliteration—consider color, contractors! That’s your title, right there. I’ll give you that for free—it’s not trademarked.”

Karen E. Laine (left) and Mina Starsiak were on hand at the 2017 International Roofing Expo to offer design advice to show attendees. Photo: Chris King.

Karen E. Laine (left) and Mina Starsiak were on hand at the Owens Corning booth during the 2017 International Roofing Expo to offer design advice to show attendees. Photo: Chris King.

The post Residential Selling: Consider Color, Contractors! appeared first on Roofing.

Source: roofingmagazine.com =>Residential Selling: Consider Color, Contractors!

Research Underscores the Importance of Roof Color on a Home’s Perceived Value

Since the roof is such a prominent exterior component, figuring out how it plays into the home’s color palette is crucial. Photo: Owens Corning.

Since the roof is such a prominent exterior component, figuring out how it plays into the home’s color palette is crucial. Photo: Owens Corning.

Could anything be more ubiquitous in our daily lives than color? From “feeling blue” to “going green,” color is often used to describe feelings, explain behaviors and describe surroundings. As a form of self-expression, color has long been a staple of home design and decor, and the roof is no different. Third-party research and focus groups conducted by Owens Corning makes it clear that consumers are seeking inspiration inside and outside their homes. Color can be a critical tool in making a style statement on the home’s exterior.

But there is often a gap between homeowners’ use of color inside and outside their home—particularly when it comes to the roof. Too often, homeowners and contractors opt for the “safe choice”—choosing black, brown, or gray shingles. What are homeowners looking for when it comes to the exteriors of their homes? Who do they trust to guide them in choosing exterior roofing colors? How does a color-coordinated home impact perceived value?

To glean insights regarding these questions, Owens Corning conducted qualitative and quantitative research with homeowners and real estate professionals. In conversations with homeowners, it quickly became clear that consumers are looking for ways to differentiate their homes’ exteriors and express their personal style. Homeowners told us they want to feel proud of their home and the statement it makes about them when they turn into their driveway. They want the exterior of their home to reflect their personality and distinguish their home from others on the block. In fact, some homeowners joked about their homes, saying things like theirs was “the fifth brown house on the left.”

Return on Investment

Of course, homeowners are also concerned about the return on investment a home improvement—including a new roof—delivers. In the fourth quarter of 2016, Owens Corning retained an independent research firm to better understand how a home’s roof affects perceived value in the minds of consumers and real estate professionals. The conclusion? Color contributes value! Ninety-four percent of consumers and 91 percent of real estate professionals agreed that a color-coordinated exterior increases the value of a home. Additionally, 91 percent of consumers and 87 percent of real estate professionals agreed that a roof with a color coordinating with the rest of the exterior increases a home’s value. Clearly, homeowners are seeking both inspiration and a return on their home improvement investment—and color delivers both.

Owens Corning has created easy-to-use tools to assist contractors and homeowners in selecting a shingle color. The Design EyeQ Visualization Tool makes it easy for homeowners to upload a photo of their home and virtually “try on” different shingle colors.

Owens Corning has created easy-to-use tools to assist contractors and homeowners in selecting a shingle color. The Design EyeQ Visualization Tool makes it easy for homeowners to upload a photo of their home and virtually “try on” different shingle colors.

Despite the power of color to inspire and add value, why are so many roofs black, brown, or gray? Color is personal, and while homeowners confidently make decisions regarding countertop granite or bedroom paint colors, they often defer to the contractor when it comes to their home’s roof. Contractors have historically not been trained to serve as design experts, so it’s easy for a contractor to recommend a “safe” shingle color. But going for a neutral shade can mean a missed opportunity to boost the home’s curb appeal. Representing 40 percent or even more of a home’s exterior, the roof can be a powerful design element.

While roofing contractors are comfortable talking about the functionality of a roof—how the various parts of the system work to seal the home, defend the home and help a home breathe—they have traditionally been reluctant to take on the role of design expert. How can they move the roof conversation beyond functionality to also include curb appeal?

Reaching Homeowners

Owens Corning has created complimentary, easy-to-use tools and resources to assist contractors and homeowners in the shingle color selection process. These free color and design tools help homeowners integrate their personal color preferences into their home’s roof. Style boards on the Owens Corning website can help inspire homeowners to visualize how trending colors might be applied to their homes’ exterior, including the roof. Homeowners can also order sample shingle swatches directly from the Owens Corning website, allowing them to place the various swatches against their current trim, paint, and exterior finishes.

Homeowners can take the online Roofing Color Compass Color Personality Quiz, which features 10 fun questions that help lead a homeowner to their “color personality.” It also offers up the Owens Corning shingle colors that complement their personality.

Homeowners can take the online Roofing Color Compass Color Personality Quiz, which features 10 fun questions that help lead a homeowner to their “color personality.” It also offers up the Owens Corning shingle colors that complement their personality.

A fun place to start for homeowners is the online Roofing Color Compass Color Personality Quiz, which features 10 fun questions that help lead a homeowner to their “color personality.” It also offers up the Owens Corning shingle colors that complement their personality. From there, the Owens Corning Design EyeQ Visualization Tool makes it easy for homeowners to upload a photo of their home and virtually “try on” different shingle colors. Both resources are available here.

Style-conscious homeowners often await the announcement of spring and fall fashion shades announced by the PANTONE Color Institute. Owens Corning worked with Leatrice Eiseman, global color guru and executive director of the PANTONE Color Institute, to pair popular trending colors with Owens Corning Duration Series shingles to show homeowners how easy it is to coordinate their home’s exterior with popular “fashion” colors used on doors or other exterior accessories, such as shutters.

During the 2017 International Builders Show in Orlando, Owens Corning announced Sedona Canyon as the 2017 Shingle Color of the Year. Sedona Canyon is a good example of a shingle color designed to work with both traditional and fashion-forward exterior colors. A 2018 Shingle Color of the Year will be announced later this year along with inspiring new color pairings.

Owens Corning announced Sedona Canyon as its 2017 Shingle Color of the Year. A 2018 Shingle Color of the Year will be announced later this year along with inspiring new color pairings.

Owens Corning announced Sedona Canyon as its 2017 Shingle Color of the Year. A 2018 Shingle Color of the Year will be announced later this year along with inspiring new color pairings.

While the use of color on homes’ rooftops is still expanding, color has long been recognized as an important design element. Consider the following quote from celebrated Spanish architect Antoni Gaudi, whose style defined many late 19th and early 20th century buildings: “Color in certain places has the great value of making the outlines and structural planes seem more energetic.”

Connecting color to a home’s roof can boost curb appeal and potentially increase the home’s perceived value in the eyes of consumers and real estate professionals.

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Source: roofingmagazine.com =>Research Underscores the Importance of Roof Color on a Home’s Perceived Value

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