Composite Shake Product Builds Business for Roofer


He says the product has helped him differentiate this business in a competitive environment.

When Travis Herritz first saw the new DaVinci Bellaforté Shake polymer roofing tiles several years ago at a trade show, he smiled. The president of Springer Construction Services, LLC knew he had found a product that would help increase his business.

“I thought to myself, now here’s a product that will really work in my marketplace,” says Herritz, who employs 10 full-time workers and up to 75 additional subcontractors for his Minnesota business. “I immediately thought the composite shake product was a perfect match for a homeowner I was working with who wanted a longer-lasting substitute for natural cedar shakes.”

Herritz convinced the homeowners to invest in the Bellaforté Shake products for their lakefront home. The results were outstanding. “I like this polymer roofing tile better than real wood shakes because it stands out and the homeowners know what color they’re dealing with right away,” says Herritz. “With natural cedar, it changes from golden to silver to gray and even to black in some cases. Plus, this product is easier to install than real cedar because of the standardized size.”

“This is a competitive industry and I’m always looking for ways to differentiate my company from others in our market. This composite roofing product gives us a real substitute for cedar shakes that I can truly sell and market to homeowners with a value to it at a reasonable price compared to quality cedar. I envision using this product on at least 10 reroofing projects each year.”

The 12-inch Bellaforté Shake tiles feature multiple profiles that enable roofing contractors to create a staggered appearance that simulates a natural rough hewn wood shake roof. The product’s patented features, which include a leading-edge tab and a self-aligning ledge, help reduce the installation time for the Bellaforté Shake product. Available nationwide, a square of Bellaforté Shake (with 100 pieces per square) weighs just 190 pounds. This lower tile weight helps reduce installation time and transportation costs. Just as with other DaVinci products, the Bellaforté Shake tiles are 100 percent recyclable and come with a Lifetime Limited Warranty.

Learn more about differentiating your business with DaVinci Roofscapes at

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