A Successful Recruiting Strategy Starts on the Inside


RCS Influencer Trent Cotney says that recruiting should start with your existing employees.

We have used recruiters to find the right employees but have found that our existing employees are the most valuable assets for recruiting. We’ve instituted a bonus program that rewards employees who find qualified recruits.

While it’s great to find the right recruit to bring on board, it’s even more important to retain the employees that you have along with those new ones who are joining the team. In order to do that, we are very focused on the culture of our organization and the happiness of our employees comes first because retention is so much more important than growth.

Just as your business has a strong focus on providing the best service for your customers, it’s equally as important that you apply that same service mindset to your employees in terms of addressing concerns quickly and efficiently. By following this practice, you will create an environment for your employees that is appealing, enriching, nurturing and makes them want to stay.

Having a happy, engaged workforce is better for your overall business as well. A Harvard Business Review article cited recent studies that showed that unhappy employees had 37 percent higher absenteeism, 49 percent more accidents and made 60 percent more errors. By having strong internal customer service practices in place, you create an environment where employees are content, enjoy their career and are happy enough where they would ask a friend or colleague to consider joining the company.

Trent Cotney is the founder of Trent Cotney, P.A. Construction Law Group, specializing in construction law. See Trent’s full bio here.

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