By Art Unlimited.
Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes.
Mistake #19: Not Being Foundationally Strong Before Paying for Marketing
This is where you want to take a hard look at your company, products and services to see if they are as great as you think they are. If you’re offering shoddy products, and so-so service, all the marketing in the world isn’t going to fix that. Having a great team and products begins with you, the business owner.
If you need to, take some time honing your management skills and developing your company’s core mission and values so you have some benchmarks for what is expected of all employees. Craft clear objectives and goals for the coming months and years. If all the employees in your company aren’t sure of the company’s goals, how can they help you get there? Being transparent helps you lay foundations that a future marketer can work with.
When roofers come to us for help, many times, 50% of our educational effort goes into coaching you through strong business practices in order have a strong marketing presence. This isn’t to say you don’t know how the roofing industry works at all; it commonly happens because roofers are good at what they do and are focused on the actual functions of the work rather than the growth mindset that helps them plan for the future. Getting out of the day to day work and actually planning your business’s future will help you grow, and your employees will appreciate all the aspects that flow from that, such as clearer training, better company policies, and a clear vision of where they are going.
Want to see all 23 mistakes now? Download the full e-Book here.