By Art Unlimited.
Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes.
Mistake #16: Not Marketing When Leads Are Strong
This reminds me of the old adage “Strike while the iron is hot.” It alludes to a blacksmith forging the steel when it is hot and pliable. If you wait too long, the opportunity is lost. The same principle applies to marketing. You should always be marketing, not just when the leads are strong. You don’t want to miss any opportunities, so you still need to continue your marketing strategies even when your leads are strong.
This allows your brand to have great recognition, and allows you to avoid downtime. Some businesses choose to only do marketing when their leads are slow, but if you choose to do marketing all the time, you will see much less of a lead slowing movement! The more leads you have, the more capable you are of picking the right leads that fit with your business. It is much healthier to go into a project knowing that your project was a great fit on both sides rather than taking on every job that comes your way because you need the inflow.
Want to see all 23 mistakes now? Download the full e-Book here.
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