By Art Unlimited.
Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes.
Mistake #14. Not tracking your lead sources.
If you don’t know where your leads come from, how can you set a good marketing strategy? Being able to track where your leads come from tells you where to put your marketing dollars. Leads come from many places such as pay per click marketing, Facebook, that form you put into your website, and your Google business listing.
Setting up conversion tracking with Google Analytics’ goal completions is incredibly important to track where you are getting your leads. If you don’t know whether a marketing platform is profitable, you don’t know if you should keep using it. Apply this to your traditional marketing material as well with URL tracking and phone number tracking to ensure your print efforts are effective.
Want to see all 23 mistakes now? Download the full e-Book here.
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